We've dropped the 1% fee. Breww Trade Store is now completely free.
No monthly fee. No transaction fee. No percentage of your sales going to us (or anyone else), and no limits on orders or customers.
And while we were getting rid of the fee, we gave the Breww Trade Store a pretty big glow-up too. It's more modern, much more customisable and easier to get up and running, with a new dashboard and plenty of new tools to make life easier for you and your trade customers.
So, here's what's changed...
Your Trade Store is exactly that: yours. Your customers are there to buy from your brewery, so we've given you much more control over how your store looks and feels.
You can customise your colours, fonts, imagery and wording, organise products into the categories your customers actually shop by and customise the emails your store sends.
You can even run more than one store if you need to, with a separate storefront for each brand or business, each with its own branding, products, customers and rules.
There's a new dashboard too, bringing useful Trade Store information together in one place and giving the whole experience a cleaner, more modern feel.
We've made it much easier to get a Trade Store up and running, with guided setup and a readiness checklist to help you through the process.
Already selling online? You don't need to type everything out again. Trade Store can automatically pull across product photos and descriptions you already hold on your other online sales channels.
We've made inviting customers easier too. You can filter your existing customer list, invite them in bulk and automatically chase anyone who hasn't accepted yet.
And if you're out at a festival, event or in the taproom, you can even print a QR code poster to give prospective trade customers an easy way to get started.
Not every new trade customer needs to use your Trade Store, but you still need to get the right information from them.
You can now create customisable new customer forms and send them directly to prospective accounts, collecting the information your brewery needs in a consistent way.
If you want to bring them onto your Trade Store afterwards, great. If you just want an easier way to collect their details without another email chain, that's fine too.
We've added some useful new tools on the customer side too.
If a buyer is close to reaching their next volume discount, their basket can now tell them exactly how much more they need to add to reach the next price break.
So rather than someone from your sales team needing to make the call, the bigger order becomes the customer's idea.
Customers can also choose collection as well as delivery, where you've enabled it. They can select a date that works around your cut-offs and working days, skip the delivery charge and have their collection scheduled automatically in Breww.
Your trade customers still get their own private, branded place to order, where they see the products, pricing and terms relevant to them.
There's no public marketplace and no competitor products sitting alongside yours. Customers see your brewery, your products and their own prices.
And because Trade Store is part of Breww, their orders still land straight into the same system your team already uses to manage the brewery.
That means less copying orders from emails, fewer bits of information living in different places and less reliance on someone remembering exactly how a customer normally orders when they're on holiday, sick or unavailable.
The Trade Store works with the rest of Breww in a way a separate system simply can't.
This is a big update to Trade Store, but one of the changes we're happiest about is also the simplest.
It doesn't cost anything to use.
No monthly fee. No 1%. No limits on customers or orders.
If you're already using Trade Store, you get the new experience and we no longer take 1% of your Trade Store sales.
And if the fee, setup or previous experience put you off before, we'd say it's well worth another look.
See the new Breww Trade Store →
With a free Breww test account, you can explore the platform in your own time and see where Breww could help remove unnecessary admin from the way your team works.
No pressure. No commitment. Just a chance to see where you could get some of that time back.