What’s Brewwing? - April '26

This round of updates focuses on visibility, smarter decision-making and reducing repetitive admin. The kind of improvements that help when production is moving quickly, customers need attention, and nobody has time to dig through spreadsheets or rely on what lives in one person’s head.

There are also some major additions around marketing integrations, reporting and API flexibility.

Here’s what’s new...

Production visibility and planning

See your brewery at a glance with vessel floor plans

Your production vessels have had a major visual refresh, with sharper vessel icons, animated fill levels and nine vessel shapes to better match what’s actually in your brewery.

The headline addition is a new floor plan editor, allowing you to arrange vessels and brewing systems on a canvas that mirrors your real brewery layout. You can even add your own background image if you’d like.

Once published to the production dashboard, your whole team can quickly see what’s happening at a glance.

When things are busy, that kind of visibility matters.

Notes directly on batches

Sometimes you just need to leave a note that doesn’t belong to a recipe stage.

You can now add notes directly to a batch without associating them with a specific step. Handy for handovers, exceptions, reminders or anything else someone needs to know later.

Recipes and brewery setup

Importing and exporting recipes using a Breww recipe file

Breww recipe files now allow you to import and export recipes between Breww accounts, or edit recipe definitions outside of Breww using any text editor.

The files use YAML format and contain a full description of a recipe’s stages, actions, reporting tags and calculated fields.

This is particularly useful for:

• Sharing recipes between different Breww accounts, including contract brewing partners
• Backing up recipes in a human-readable format
• Editing recipes in bulk before importing
• Creating recipes programmatically from external tools or spreadsheets

For breweries working across multiple sites or partnerships, it creates a cleaner way to move recipe data around.

Sales and customer relationships

Automatic order predictions and churn risk scoring

Some customers order like clockwork. Others quietly drift.

Breww now analyses ordering history to predict when a customer’s next order is likely due, while also flagging customers who may be at risk of churning.

New stat cards on the customer page now show:

• Next expected order date
• Ordering frequency
• Churn risk

Colour-coded alerts also highlight when a customer is overdue.

There are also four new reports under Reporting to help sales teams prioritise reactivation activity, view expected upcoming orders, compare ordering consistency and track new customer onboarding.

That gives your team a clearer place to focus, rather than relying on memory or gut feel.

Build filters without writing BrewwQL

Filtering data in Breww has become much easier with a new visual filter builder.

You can now build filters by selecting fields, operators and values from dropdowns, combine conditions using AND / OR logic, and use a between operator for date ranges.

Existing saved lists and BrewwQL queries continue to work as before.

So if you want a list of overdue customers in a certain area, high-value accounts who haven’t ordered recently, or anything in between, it’s now quicker to build.

Marketing integrations

New Klaviyo integration

Breww can now connect with Klaviyo, alongside existing Mailchimp support.

That means customer lists built inside Breww can be synced into Klaviyo for targeted email and SMS campaigns.

Lists can be based on filters such as:

• Average order value
• Churn probability
• Customers past their expected next-order date

Useful for breweries wanting more targeted marketing without manually pulling lists together.

Expanded sync data for Klaviyo and Mailchimp

Additional customer attributes from Breww’s churn prediction model are now available in both Klaviyo and Mailchimp syncs.

This supports campaigns such as:

• Win-back flows for customers at higher churn risk
• Reorder reminders after expected next-order dates
• VIP campaigns based on average order value
• Offers for specific customer types or delivery areas

The right message tends to work better when it arrives at the right time.

Finance and integrations

Build your own accountancy sync with Custom API integration

Use an accountancy platform Breww doesn’t currently integrate with natively?

There is now a Custom API accountancy integration available, allowing developers to build two-way syncs using dedicated REST endpoints.

This includes:

• Invoices
• Credit notes
• Payments
• Supplier invoices
• Customer and supplier mappings

It gives breweries using less common finance systems another route to connected data.

Create payments using the REST API

You can now use the API to create payments directly on invoices or add payments to customer accounts.

Another practical addition for teams building custom workflows or integrations.

Reporting and compliance

New report: Extended Producer Responsibility (EPR)

Breww now includes a dedicated Extended Producer Responsibility report, helping breweries manage packaging waste compliance obligations in the UK and EU.

The report calculates the total weight of packaging sold within a selected date range, using the stock items linked to your products.

Results are grouped by time period and packaging category, and include:

• Packaging activity
• Type
• Class
• Material
• RAM / RAG rating

Packaging sub-types, metadata and weights can all be managed directly from the report page.

Less time gathering data manually. More confidence in what you’re submitting.

Forecasting and stock visibility

Default sales forecast for product page graphs

You can now choose a saved sales forecast to power the stock availability forecast graph shown on smallpack single, keg and cask product pages.

Once selected in settings, those graphs will use the chosen forecast instead of Breww’s automatic average-sales method.

The caption beneath the graph also shows which forecast is driving the numbers.

A helpful improvement if you plan stock around known seasonal demand, events or sales activity rather than historical averages alone.

Have your say

Got an idea for a feature or improvement? Share it in the Breww Community Forum. Many of these updates start as suggestions from breweries using Breww day to day.

Try Breww for yourself

Want to see how Breww works?

You can explore the platform using a test brewery account, loaded with example data so you can click around, try features and see how everything fits together.

There’s no payment details required, and no pressure. Just a practical way to explore Breww in your own time and see whether it could work for your brewery.